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THE FASCINATING EPIC OF KARILA COSMETICS

Imagine a world!

A world where beauty is revealed beyond appearances,

A world where every imperfection tells a story,

A world where every beauty spot is a constellation.

In this world, Karila Cosmetics is not just a brand, but an epic: a human adventure that celebrates diversity and the audacity of being yourself.

You’re no doubt eager to discover the fabulous story behind your favourite Karila cosmetics brand, so without further ado, let’s take a look at the daring journey of a young woman who has shaken up the codes of a reactionary society to impose a top-of-the-range brand on the market that reveals feminine power by offering assurance, confidence and charisma.

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ORIGIN OF KARILA COSMETICS

gamme des produits de karila cosmetics

The story of Karila Cosmetics is first and foremost a human story,

A story of courage, perseverance and passion.

It’s the story of a woman who dared to believe in her dreams and who achieved them with talent and determination.

She began with Marthe Carine(founder of public schools in Cameroon, Gabon, Ivory Coast and Canada). As a young woman, she struggled with oily, acne-prone skin, a battle that marked her adolescence and affected her self-confidence.

Touched by the testimonies of those close to her who were confronted with various skin problems, she witnessed the emotional and psychological impact that these imperfections can have on women’s lives. From women who feel diminished, ready to give up and suffer the gaze of others, to women who fall into extreme depression because their appearance does not meet the beauty standards imposed by society.

Driven by a fierce desire to help women feel beautiful and confident in their skin, Marthe Carine embarked on a quest for natural, effective solutions. After several years of research and experimentation, she has developed a brand of revolutionary cosmetic products that are proving their worth all over the world, formulated with high-quality natural and organic ingredients.

In light of the above, we can say that much more than just a brand, Karila Cosmetics is a movement that celebrates natural beauty in all its diversity and encourages every woman to embrace her differences. It’s the perfect blend of effectiveness, naturalness and commitment; it’s an invitation to reconnect with your inner beauty and express your individuality with confidence.

THE CHALLENGES AND OBSTACLES FACING KARILA COSMETICS

Karila Cosmetics has enjoyed dazzling success since its creation, and continues to rise from strength to strength, but its journey has not been without its challenges. Marthe Carine and her team have faced many challenges, which they have overcome with perseverance and ingenuity.

Here are some of the obstacles they had to overcome to succeed in positioning Karila Cosmetics as a certified reference brand.

  • Making a name for yourself in a saturated market
Standing out from the big cosmetics brands and attracting the attention of consumers is by no means an easy or straightforward task. We had to make a point of developing an innovative and creative digital marketing strategy, focusing on social networks and influencer marketing.
  • The search for reliable ingredient suppliers
With a view to offering its customers quality products that pose no risk to them in the long term, Karila has taken time to find the best suppliers who respect its values and offer high-quality, natural ingredients.
  • Stand out from the big cosmetics brands
When we enter the cosmetics market, our biggest challenge is to compete with the marketing budgets and reputation of the big brands, which is no easy task. We had to highlight the uniqueness of Karila Cosmetics (natural products, social commitment, etc.) and offer a personalised customer experience if we were to have any hope of taking our place in the sun. In the end, it worked.
  • Ensuring product quality and safety
Karila Cosmetics products had to comply with the standards and regulations in force in the cosmetics industry. This was no easy task, but we succeeded in the end, and today we are a registered Canadian trademark.
  • Setting up an efficient distribution chain
This was also a major challenge for us, because we had to satisfy the high demand that was already there and ensure that the products were available in real time. It’s important to remember that after we launched our brand we received a lot of positive feedback about its effectiveness, which inevitably led to ever-increasing demand, and we had to make sure that we never ran out of stock, which is no easy task.

VISION AND OUTLOOK

Karila Cosmetics aims to become the benchmark natural cosmetics brand for women in Africa and around the world.

The vision of Marthe Carine, the brand’s founder, is to revolutionise the cosmetics industry by offering natural, effective products that are accessible to all women.

To achieve this vision, Karila Cosmetics is committed to :

  • Develop innovative, high-quality products based on natural and organic ingredients.
  • Promoting inclusive beauty accessible to all women, whatever their skin color, origin or morphology.
  • Encourage women to feel beautiful and confident in their own skin.
  • Supporting local communities and the African economy.

Karila Cosmetics aims to :

  • To become the leading natural cosmetics brand in Africa and worldwide.
  • Develop a broader, more diversified product range.
  • Strengthen its social and environmental commitment.

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